Moonlight is NOT Dead, Just Resting…


We’ve received the following email from our source on Moonlight:

MOONLIGHT is not dead. From what I understand, however, it appears that all immediate avenues for bringing it back may be exhausted. That doesn’t mean we won’t see further adventures of Mick, Beth, Josef and the others on television again, or in some other medium, but there doesn’t seem to be much else we can do for now. Again, I stress for now. You never know when a new opportunity will arise, and we will constantly be trying to make it happen.

No matter what, I think the real legacy of MOONLIGHT is the community that you have built. It is the fans from all over the world that have come together in support of our show. It is the creative inspiration that has been awakened in people who never thought themselves to be writers or artists. It is the money you’ve raised for charity, the food you’ve given to the needy, the very blood you’ve donated to save lives. I feel that this is the legacy of MOONLIGHT. And I am eternally grateful to you.

We want to stress, as our source did, that the show is NOT dead. However, at this time we would like to encourage Moonlighters to take a break, especially with the holiday weekend (in the U.S.) coming up. We will be talking with our sources and coming up with further campaign strategies to find a new home for Moonlight. So, take a few days off from campaigning, let your family know what you look like again, and get refreshed. Check back at MLU next week for our next step in the campaign. Keep the faith!

Has the Fat Lady Sung?


James Hibberd of The Hollywood Reporter says that Moonlight is officially dead. With all due respect to Mr. Hibberd, we are pursuing our own verification of Moonlight’s status before declaring anything official.

DirecTV Wants To Know: Would You Switch? - UPDATED 06.20.08


Yesterday a rep from DirecTV called MLL’s Leeser and said that Moonlighters have definitely caught their attention. They would like more information about actual numbers, though, so Leeser has posted a poll at MLL asking if you have DirecTV now or would be willing to get DirecTV if they sponsored Moonlight. You do need to be a member at MLL to vote, but registration is quick and easy. The folks at DirecTV will be monitoring the poll.

Go vote!

UPDATE 06.20.08: DirecTV has been by for a look and have commented on the “phenomenal response” (their exact phrasing)!

Also, thanks to Mark at About.com for continuing to cover our campaign.

A Word from Jason, a Word from Alex, and Rally Reports


Jason Dohring (Josef) appeared at Breakout: Beyond in London this past weekend. Although it was a Veronica Mars-themed convention, he was asked about Moonlight and said that he knew the show wasn’t officially dead and he was aware of the talks with TNT.

In addition, Alex O’Loughlin responded to a fan’s MySpace message of support with the following:

Dear Alyssa

Thanks for everything your doing. I’m so proud of our little show and hate to watch it die. The support you guys have given me and the rest of the cast has been overwhelming.

Warmest Regards
Alex XOXO

Reports from rallies held around the country over the weekend are posted here. Congrats to all who organized and attended; our cause received some excellent media coverage!

Don’t Forget: Moonlight Rallies This Weekend!


With the good news about TNT to buoy our hopes, this weekend’s rallies in support of Moonlight should be a blast! The organizers are doing a terrific job of getting local coverage, check it out:

  • Pittsburgh, PA Rally:”Come help us support ‘Moonlight,’” says a release put out by local fan Dorothy Jadlowiec and her granddaughter. “There will be donuts, cold drinks and lots of people who love a certain, sexy vampire, his lovely lady and his snarky but lovable friend!”
  • Dallas/Ft Worth, TX Rally: This is one of many rallies being held simultaneously in major cities nationwide in an effort to revive the drama, which was canceled by CBS, and it happens to fall on World Blood Donor Day.
  • Orlando, FL Rally: “Saturday is Blood Donor Day, and ‘Moonlight’ fans have donated generously to the Red Cross this year, and we are continuing to do so with future Moonlight Blood Drives.”
  • Australian fans are working on organizing their own rally. Visit their site to participate.

If you have a link to local coverage of another rally, please send it to mrsstjohn@moonlight-detective.com for inclusion here. Rah rah rah!

Breaking News: Time to Target TNT! - UPDATED 06.13.08


UPDATED 06.13.08: In our excitement over the call to step up our efforts with TNT, it appears we caused some confusion in the ranks. To clarify, TNT has been added to our list of targeted networks based upon information provided by a member of Moonlightline, as well as a follow-up with one of our contacts who indicated that now would be a good time to increase our efforts with TNT. We have had no direct contact with anyone affiliated with TNT to confirm their interest in Moonlight, as such information is rarely made public during negotiations. We do apologize for any confusion.

Please also note the addition of individual contacts at TNT and TBS (the corporation that owns TNT) below for our efforts. Keep the faith!

*****

We have it on good authority that TNT is interested in Moonlight, so we are now encouraging Moonlighters to step up our efforts with TNT by contacting them online and/or via snail mail to voice request that they pick up the show. Please use the information included below and follow instructions carefully.

Go to TNT’s Support Center. Select “Contact Us”, choose “Other” in the scroll down box, click “Contact Us” again, and then click “My Answer Is Not Here”. That will take you to the contact form where you can submit your request/support for TNT picking up Moonlight.

If you prefer regular mail, please send comments and questions to:

TNT
1010 Techwood Dr. NW
Atlanta GA 30318

TNT Contacts:
Steve Koonin - President, Turner Entertainment
Michael Wright - SVP, Content Creation Group
Sandra Dewey - SVP, Original Programming
Ken Schwab - SVP of Programming for TNT and TBS

Viewer Comment and Question Line is 404-885-4538.

…read full article…

DirecTV: “We’re Doing Everything We Can”


Ter05 from Moonlightline posted the following encouraging feedback from DirecTV:

I received a phone call from DirecTV telling me he received my letter about DirectTV being a sponsor of Moonlight and he wanted me to know they would do everything possible to make it happen. I can’t remember his exact words as I was so shocked to get the call, but he quoted from my letter about the 7 to 8 million fans and used the word sponsor. He told me they appreciate input from their customers. When I wrote to them, I put my account number on the letter and told them I was writing as a satisfied DirecTV customer. I don’t remember if I put my phone number on it or just the account number.

It may just be a PR move but darn, someone read the letter! So everyone who has DirecTV write and put your account number on your letter so they KNOW we are serious.

Very encouraging! Even if you aren’t a DirecTV subscriber, keep up your emails (the101@directv.com) and snail mail, Moonlighters. We’re being noticed!

Rallies and Postcards and Books, Oh My!


As negotiations continue for a new home for Moonlight, Operation: Renew Moonlight continues with a variety of ways for Moonlighters to participate:

Send postcards and/or letters to the following and tell them you will follow Moonlight to their network if they give it a second season.

  • SCI FI Channel
    Snail Mail Only:
    21st Floor
    30 Rockefeller Plaza
    New York, NY 10112
    -David Howe, President
    -Mark Stern, Vice President of Programming
    -Thomas Vitale, Senior Vice President of Programming
  • DirecTV:
    Email: the101@direcTV.com
    Snail mail:
    CA Office: 2230 East Imperial Highway
    El Segundo, CA 90245NY Office: 1211 Avenue of the Americas
    6th Floor
    New York, NY 10036
    -Jon Gieselman - SrVP, Advertising and Communications
    -Darris Gringeri – VP, Public Relations
    -Robert Mercer - Director, Public Relations
    -Jade Ekstedt - Manager, Public Relations
    -Caley Cronin - Manager, Public Relations

Join a rally for Moonlight with fellow fans. Visit this thread at MLL for updated information about rallies happening across the country.

Use some up some of your creative energy by making something for the Keepsake Books being compiled for the cast.

Remember: pace yourselves, keep the faith, and keep fighting!

Join in the Nationwide Moonlight Rally!


The fight for Moonlight continues, and this week we have an exciting new campaign activity planned: Moonlighters across the nation are organizing rallies in support of Moonlight including a large rally in New York City’s Central Park on June 14. If you’re interested in joining a rally or planning one in your vicinity, please visit the Moonlightline forum for information.

We’re also pleased to bring you some encouraging words from those we’re fighting for. First, one of our sources on the show (who has asked to remain anonymous) says, “tell everyone to keep up the good work.” And our own Sophia Myles emailed to express her gratitude for everything the fans are doing and let us know that the fans are what have “kept her going” during all of this.

Keep fighting!

VIDEO: Still UNdead


Check out this awesome video by the Italian Cure: